album artwork

client name

ALAFUM

my role

concept . design . photography . art director

the objective

ALAFUM is a traditional portuguese music group with over 40 years old. The main theme on this album, their tenth one, was based on the richness and variety of the land where this music was born.

I wanted to explore that geographical detail, being the name of the album also a nod to this diversity.

Thus my playing with the scale and texture of some stones, that I managed to scout from said locations, paying homage to that geographical heterogeneous mixture.